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22 Sep 2025

Finland's Sustainable Tourism Pledge: Leading the Green Revolution in Travel
Discover how Finland is transforming its tourism industry with the Sustainable Travel Finland (STF) program, encouraging businesses and destinations to embrace sustainable practices by the...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +39 více
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26 May 2025

Master responsible leadership in tourism with a free course
The deadline for registration is fast approaching—don’t miss your chance to boost your responsible and ethical leadership skills in tourism through a free, online programme...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 více
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23 Apr 2025

Explore Europeans' travel plans for spring-summer 2025
The ETC has released a forecast on the travel behaviours of Europeans for the spring and summer seasons, based on data collected in March 2025...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 více
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13 Oct 2025

Unleashing AI Magic: MyStreetBook's Journey to Personalized Travel Experiences
Discover how MyStreetBook is transforming travel experiences with AI-driven personalization. Learn about the platform's unique features that tailor itineraries, enhance tourism management, and promote cultural...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 více
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07 Oct 2025

Smart Use of AI in European Tourism: Empowering SMEs and Destinations
Artificial intelligence is gradually transforming European tourism, not by replacing people but by enhancing experiences, improving local governance, and supporting small businesses. Guided by EU...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +41 více
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07 Oct 2025

Empowering European Tourism: AI as a Tool for Human-Centric Growth
Explore how the European tourism sector is leveraging AI to enhance visitor experiences and support small businesses. With a focus on ethical and transparent use...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +42 více