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Knowledge documents

15 Aug 2024

Sustainable and resilient destination knowledge sharing handbook
The handbook showcases successful post-COVID-19 tourism initiatives, focusing on promoting sustainability, resilience, and responsible tourism practices among consumers and industry stakeholders.
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +43 plus
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Knowledge documents

08 Jul 2025

Modernising Sweden’s tourism statistics: A transaction data approach
The OECD case study highlights how Sweden is using transaction data to improve the accuracy, efficiency, and regional relevance of its domestic tourism statistics.
Categories
Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +17 plus
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Event resources

16 Oct 2024

WTTC Summit 2024: Leading the future of sustainable tourism
The WTTC Global Summit 2024 in Perth focused on sustainability, resilience, and inclusivity in travel and tourism, featuring key discussions and networking opportunities.
Categories
Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +43 plus
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Knowledge documents

18 Feb 2025

Future of destination marketing: Insights and strategies for 2025
The Sojern report outlines future destination marketing strategies, focusing on AI, video and personalisation to overcome challenges and enhance campaign impact.
Categories
Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +42 plus