Expected outcomes: 

Reduced household food waste

• Significant and measurable reduction in food waste generated by households across Europe.
• Enhanced understanding of consumer behaviour and the drivers of food waste at home.

Data-driven insights

• Improved data collection and analysis methods to monitor food waste trends.
• Development of tools and indicators to assess the effectiveness of interventions.

 Innovative solutions

• Deployment of technological, social, and behavioural innovations to prevent food waste.
• Creation of scalable models that can be adapted across different regions and demographics.

Environmental & social impact

• Contribution to climate action by reducing the environmental footprint of food systems.
• Increased awareness and engagement among citizens in sustainable consumption practices.

Policy & market uptake

• Support for policy development and alignment with EU strategies like the Green Deal and Farm to Fork.
• Strengthened market uptake of solutions through collaboration with stakeholders, including SMEs and local authorities.

Scope: 

Measurement & monitoring

• Develop and deploy tools and technologies to measure and monitor food waste in households.
• Use data-driven approaches to understand waste patterns and identify key intervention points.

Innovative solutions

• Pilot new technologies, such as smart sensors or AI-based applications, to track food freshness and spoilage.
• Explore sustainable packaging and storage innovations that extend shelf life and reduce waste.

Consumer engagement

• Design strategies to educate and motivate consumers to adopt waste-reducing behaviours.
• Apply behavioural science to shift habits and improve food management at home.

Policy & societal impact

• Support the development of policy recommendations that integrate food waste prevention into everyday life.
• Ensure scalability and replicability of solutions across different regions and demographics.

Multi-actor collaboration

• Implement the multi-actor approach, involving citizens, SMEs, researchers, and local authorities.

• Share results through practice-oriented dissemination materials like videos, brochures, and fact sheets.

   

In total, two projects will be funded, with the European Union providing the funding.

Budget per project: Around € 4.000.000,00

Call deadline: 4 September 2025/ 18 February 2026, 17.00 CET

Funding rate 

• RIA: (100% profit and non-profit) - TRL 3-5