Knowledge documents
20 August 2024
Tourism trends in Italy: Online bookings, popular destinations, and market insights
Knowledge documents
20 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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ENIT’s May 2024 overview shows a significant portion of Italy’s accommodations were booked online, with art cities being the top destinations, highlighting Italy’s affordability.
ENIT S.p.A.
Topics
Italy
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Short-term rentals
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The ENIT’s monthly overview of Italy’s tourism industry reveals that in May 2024, 34% of accommodation facilities in Italy were booked through online platforms, compared to 41% in Spain. Italy remains more affordable than its competitors, with an average nightly rate of EUR 126 with the most popular destinations are art cities (51%), followed by spa resorts (41%) and lake resorts (40%). The report provides valuable insights into current tourism trends, market performance, and research on Italian destinations, presented in infographic format. (The original piece available only in Italian)
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