A recent study by Mabrian and Phocuswright recommends that destinations adopt a holistic and data-driven approach to manage overtourism effectively. The report, "A Roadmap to Move Destinations Away from Overtourism," highlights the importance of using key performance indicators and innovative planning tools to balance local resources, community well-being, and tourism growth. Case studies from Lanzarote and Tamarindo demonstrate the benefits of aligning tourism strategies with community development and sustainability goals, emphasizing the need for transparent, impactful policies. (The original piece available only in Portuguese)

#Sustainable travel #Tourism development #Travel technology #Innovation in tourism #Community engagement #Adaptation strategies #Reports