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World Federation of Advertisers (WFA) - EU Pledge Annual Report (2024)

Reports

18 July 2025

World Federation of Advertisers (WFA) - EU Pledge Annual Report (2024)

1. Healthy, balanced and sustainable diets for all European consumers

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The high compliance rates of the 2024 monitoring exercise demonstrate our members’ continued dedication to work towards the Code of Conduct’s objectives and targets, notably the Code’s indicative action to “apply responsible food marketing and advertising practices, e.g. by adhering to self- and co-regulatory initiatives and standards”

Publishing org

World Federation of Advertisers(WFA)

Related Organisation(s)

World Federation of Advertisers(WFA)

Topics
Geographical descriptors

EU-27

Organisation Type

Industry Associations and Chambers of Commerce

  • CoC aspirational objectives

    • 1. Healthy, balanced and sustainable diets for all European consumers

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WFA EU Pledge 2024 Report
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(212.23 KB - PDF)
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WFA report on the EU Code of Conduct on responsible food business and marketing practices – 2022.
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