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Denmark's national tourism strategy: Aiming to be Northern Europe’s greenest destination by 2030

Policy

15 August 2024

Denmark's national tourism strategy: Aiming to be Northern Europe’s greenest destination by 2030

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a lighthouse on a hill

Denmark’s ambitious plan for sustainable tourism growth, emphasizing green transition and eco-friendly accommodations, aims to make it the greenest destination in Northern Europe with 70% sustainability certification for all accommodations by 2030.

 

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Publishing org

Danish Ministry of Industry, Business and Financial Affairs

Topics
Geographical descriptors

Denmark

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Sustainable mobility

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The National Strategy for Sustainable Growth in Danish Tourism, established in June 2022, aims to enhance Denmark's tourism sector by focusing on sustainable development and recovery post-COVID-19. This comprehensive plan addresses the significant impact of tourism on Denmark's economy, highlighting its role in generating growth, employment, and cultural exchange. The strategy includes a detailed framework with seven key chapters, covering aspects from COVID-19 recovery and green tourism development to innovative digital solutions and community integration.

Prioritizing a balanced approach to economic, environmental, and social sustainability, the strategy seeks to position Denmark as one of the world's most sustainable tourism destinations by 2030. It emphasizes the need for structural investments and effective destination management to attract international tourists and expand tourism across both urban and rural areas. By providing a structured roadmap for collaboration among national tourism organizations, municipal destination companies, and the private sector, this strategy aims to create favorable conditions for a resilient and thriving tourism industry in Denmark.

For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.

#Sustainable tourism #Green transition #Stakeholder engagement #Eco-friendly accomodations

Documents

Denmark's national tourism strategy
Danish
(12.56 MB - PDF)
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