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Exploring Spain: a look at domestic tourism

Data

21 August 2024

Exploring Spain: a look at domestic tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of houses near mountains.

According to statistics, Spain’s domestic tourism saw a strong recovery in 2021 after a dip, with Madrid, Barcelona, and Valencia attracting the most tourists in 2023.

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Publishing org

SEGITTUR

Topics
Geographical descriptors

Spain

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The NSI’s monthly statistics on the resident population’s travel habits indicate that domestic tourism in Spain has shown a consistent pattern over the last nine years, with the exception of 2020 and 2021. During these years, there was a noticeable dip in tourist numbers. However, by June 2021, there was a significant increase in domestic tourists, approaching pre-pandemic levels and signaling a resurgence of the industry. Historically, the preferred destinations for local travelers have been Madrid, Barcelona, and Valencia, attracting 6.4%, 4.6%, and 4.2% of tourists respectively in 2023. The predominant motive for these journeys was family visits, accounting for 40.9% of all domestic tourism in 2023. Dataestur, the official Spanish tourism statistics portal, offers a freely accessible Power BI report. This report provides valuable insights into monthly travel statistics for Spain’s resident population, including key characteristics. (The original piece available only in Spanish)

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