Event resources
28 August 2024
Unlocking marketing potential for tourism SMEs: Tourbit’s go digital skills webinar
Event resources
28 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Covers advanced email marketing techniques, conversion optimization, and engagement strategies. Designed for tourism SMEs but available to all.
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Pact for skills
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The TOURBIT EU project, which aims to enhance the digitalisation of European tourism SMEs, offers a series of webinars through its Go Digital Skills Programme. The webinar, available since January 2024, focuses on advanced digital marketing, specifically on maximizing the benefits of email marketing and converting users into loyal customers. The learning material consists of over 10 modules that cover a range of topics including email marketing strategies, conversion optimization, subscriber forms, cross-selling techniques, and engagement strategies to boost online presence. The webinar recording is dedicated to tourism SMEs but accessible to anyone interested.
#Pact for Skills #Innovation in tourism #Webinars
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