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Strategic management essentials in modern tourism

Learning resources

13 August 2024

Strategic management essentials in modern tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Course for tourism professionals offers information on innovation in tourism to thrive in the dynamic tourism industry. 

 

Publishing org

UNWTO

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Media/Travel Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Pact for skills

    • R&I on digital tools for tourism

    • Skills needs for twin transition

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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IE University presents a 10-week virtual program designed to prepare professionals, executives, and others with the essential skills and knowledge to thrive in the dynamic tourism industry. The course covers a range of topics including financial accounting, operations management, the use of big data, competitive strategy, digital transformation, and advanced digital marketing tools. These subjects are designed to help participants cater to the demands of today’s discerning and technology-oriented travellers, while also enhancing business efficiency and sustainability. The course is open for enrollment at any time.

#Innovation in tourism #Courses

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