"Together, building a recognised responsible tourism destination" is the new roadmap for tourism and events in Bordeaux. 

After 10 months of participatory consultations during which all the territory’s stakeholders exchanged their ideas for the tourism and events of tomorrow, Bordeaux Metropole has developed its roadmap up to 2026.

This document is the result of a synthesis of the ideas exchanged during the 9 workshops. Bordeaux Tourist & Conventions Office and Bordeaux Métropole worked hand in hand to offer a panel of 32 detailed actions with precise objectives, success indicators, a timetable and identification of key partners. A maximum of parameters were taken into account and calculated to ensure the proper implementation of each action.

Here are the objectives that the destination is committed to meeting:
– Improving the offer and accompanying it through its environmental transition so that it is adapted to the new customers’ expectations and to the environmental commitments of Bordeaux Métropole, to go back to pre-Covid tourism performances by renewing and creating customer loyalty thanks to the upgrade and transformation of the offering.

– Developing local tourism to guarantee a balance for the territory, extending touristic seasons, incentivising dialogue between residents and visitors by offering to the metropolis’ inhabitants new discoveries and stay in and around Bordeaux Métropole area.

– Developing business tourism alongside with the territory’s sectors of excellence to always use better our dedicated infrastructures – those which have been built recently or those for which investments have been planned – and to increase economic impacts for the area regarding main sectors and skills

The roadmap is available on this link: https://fr.calameo.com/read/005365752988738931087

UPDATE: The objective of this new open governance process is to empower our community, to make them decide the future of tourism in our city. For that, it is important for us that they also have all the information needed on how our industry works. On agora-tourism-bordeaux.com, key figures about tourism are regularly updated with full transparency. We also publish entirely the surveys we regularly do among our residents and visitors. This website will be continusly updated and developed. Our target is to maintain a tourist activity support rate among residents equal or superior to the European medium rate during our resident sentiment index surveys (each two years, the next one will be in 2023).