Pledges
Pledge formulated by Hotel Management Company PLC (2)
Pledges
Publishing organisations:
Hotel Management Company PLC
Relevant countries:
Bulgaria
Organisation types:
Academic/Research and VET Institutions
Pledge formulated by Hotel Management Company PLC (2)
Hotel Management Company PLC
Topics
Bulgaria
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Share
The company aims to implement digital technologies to both its customers – internal and external.
For the external customers the company will implement an app which will be trial in season 2023, and only in one of the hotels. Currently there is a process for summarizing and choosing the suitable type and provider for the digital app.
By the end of 2024 the digital app should be implemented in all of the hotels in the chain. The app will aim to not only improve the customer experience (internal and external) but will reduce the environmental impact of the company.
The aim for season 2023 is also implementation of digital menus and various QR codes, which will have a positive effect on the overall operations and improve the customer experience.
For the internal customers, in season 2023 the company will implement a newsletter for its employees which will be fully digital. The newsletter and other communication will be provided to the employees with a QR code. The aim of the company is to increase the awareness of digital transformation amongst employees and to upskill the staff. The QR codes should be implemented until the end of the season 2023 as a trial.
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