In Estonia, government has allocated 14 million euros of REACT EU funds for product development support for tourism sector. Purpose of the support measure is to develop the international competitiveness of Estonian tourism products and thereby restore the growth of exports of Estonian tourism services to the pre-crisis level.
The sub-objectives of the provision of support are:
1) creation of travel motivation to visit Estonia or to extend the period of visit of tourists visiting Estonia through the development of new or renewed sustainable and distinctive tourism products;
2) the transition of a tourism undertaking to activities that create higher added value by developing sustainable tourism products of appropriate quality and the accompanying improvement of economic results;
3) the development of sustainable tourism products that support the green and digital transition in the tourism sector and take into account the integrated journey of visitors, ensuring a more sustainable functioning of the tourism ecosystem in the future;
4) the provision of an attractive sustainable tourism product covering a comprehensive range of visitors across destinations or businesses.
Totally 91 projects are supported so by the end of 2023 we expect to offer tourists 91 new green and sustainable tourism products.