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Pledge formulated by SmartGuide (2)

Pledges

Pledge formulated by SmartGuide (2)

Publishing organisations:

SmartGuide

Relevant countries:

Czechia

Organisation types:

Academic/Research and VET Institutions

-

Publishing org

SmartGuide

Topics
Geographical descriptors

Czechia

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

Most tourism subjects fail to develop their own digital guides because they underestimate the cost of developing and maintaining a digital guide solution that meets the expectations of a modern traveler. One of the rare successful destination apps is Visit London. The city of London however spent over €3M developing and maintaining the app for 5 years. Most destinations or SMEs don’t have nearly such budgets. They often get public funding to reinvent the wheel and develop something for €100k-€500 that does not work well. Furthermore, tourists are willing to install a dedicated app for London but are less likely to visit a small town. Developing any technology is completely out of question for the smallest / rural destinations / authentic off-the-beaten-path places that need promoting the most.


SmartGuide pledges to provide cutting-edge technology for digital travel guides to destinations and SMEs ready-made, without the need for any IT development. These subjects can focus on their core – preparing the most engaging content about the places they promote. 


SmartGuide pledges to offer such technology with the essential functions (that cost over €500k to develop and suffices to publish a operate a modern digital guide) free of charge to any tourism guide creator in any destination that meet the content quality criteria to democratize the access to modern digital guiding technology. These guides are provided for free or for fee to the tourists, as decided by the guide creator

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Organisation types: Academic/Research and VET Institutions

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Publishing organisations: Visit Värmland

Relevant countries: Sweden

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Fixed target date:

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