Policy
14 November 2024
Federal tourism strategy of Switzerland: Sustainable development and digital transformation
Policy
14 November 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Switzerland's 2021 Tourism Strategy aims to enhance international competitiveness and sustainability through improved business conditions, entrepreneurship, digitalisation and strategic funding.
Federal Council of Switzerland
Topics
Switzerland
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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R&I on digital tools for tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Tourism Strategy of the Swiss Confederation, adopted by the Federal Council on 10 November 2021, lays the groundwork for Switzerland's tourism policy, aiming to boost the industry's international competitiveness and attractiveness. It focuses on improving business conditions, promoting entrepreneurship, leveraging digital opportunities, enhancing tourism offerings, and supporting sustainable development. The strategy includes 15 flexible action items, such as advancing digital transformation and strategic monitoring. It is supported by funding instruments like Innotour, the Swiss Association for Hotel Credit, Switzerland Tourism and the New Regional Policy. Guided by principles of prioritisation, implementation, target group focus, and subsidiarity, the strategy emphasises continuous improvement, stakeholder engagement, and a holistic approach to building a resilient and sustainable tourism industry in Switzerland.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform.
#Sustainable tourism #Tourism development #Innovation in tourism #Stakeholder engagement #Resilience planning
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