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Enhancing sustainability in European tourism

Projects

28 August 2024

Enhancing sustainability in European tourism

Coastal, maritime and inland water tourism

Ecotourism

Mountain tourism

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An illustrative photo of windmills standing on a green grass field.

The project's goal is to increase operational efficiency and reduce environmental effect of tourist SMEs through the application of behavioural sciences.

Authors

First Mile project

Related Organisation(s)

AViTeM

BehaviorSMART

Italian Association for Responsible Tourism

Mimir AS

Open Tourisme Lab

Turizem Bohinj DMO

Topics
Geographical descriptors

France

Italy

Norway

Slovenia

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Coordinated information on travelling

    • Sustainable mobility

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The First Mile project, which has six partners from five European countries and is sponsored by the EU Single Market programme, was started in January 2023 and will last until December 2025. Focused on enhancing sustainability in tourism SMEs through behavioral sciences, the project is active in France, Norway, Italy, and Slovenia. By applying and testing behavioral strategies, it aims to improve tourism operations' sustainability. This initiative is key for supporting the post-COVID-19 recovery of tourism SMEs, fostering sustainable practices, and generating a positive environmental impact.

#Sustainable tourism #Adaptation strategies

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