Best practices
02 September 2024
Analysis of a family-owned farming tourism business
Best practices
02 September 2024
Ecotourism
Rural tourism
Best practices, peer learning and networking
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The EU co-funded project showcases Basařovi s.r.o., a family-run farm in Prosečná, Czech Republic, that effectively blends agritourism with customized activities and strategic marketing.
ADERE-PG
Association of Private Farming of the CR
BC Naklo
COAG-Jaén
ERASMUS+
European Landowners Organization
European Union
Italian Farmers Confederation
On Projects Advising
Topics
Czechia
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
International Organisations
Media/Travel Journalist Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Ecotourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Skills needs for twin transition
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Sustainable mobility
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The initiative finds a case study about Farma and receives co-funding from the EU in 2022. Established in 2016, Basařovi s.r.o. is a family-run farm and agritourism enterprise situated in Prosečná, Czech Republic. Run by eight family members, the farm welcomes about 2,000 visitors a year and provides a peaceful haven close to sights like Hostinné and Vrchlabí. Located in the charming village of Prosečná, their lodging offers a peaceful haven amidst breathtaking natural scenery. The farm carefully coordinates its calendar with seasonal preferences and provides customised activities, such as horseback riding experiences. The family persevered in spite of their lack of experience, and today agrotourism accounts for a sizeable amount of their income. They stress how crucial it is to identify target markets, provide distinctive attractions, and serve breakfast in order to improve visitor experiences.
#Sustainable tourism #Agro tourism #Handbooks and guidelines
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