Best practices
27 September 2024
Benidorm: A finalist in the 2025 European Green Pioneer of Smart Tourism competition
Best practices
27 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Benidorm, Spain recognized as a finalist in the 2025 European Green Pioneer of Smart Tourism competition for redefining its tourism strategy by prioritizing environmental sustainability and social well-being.
Directorate General for Internal Market, Industry, Entrepreneurship and SMEs - DG GROW
Topics
Spain
Academic / Research and VET Institutions
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The European Green Pioneer of Smart Tourism is an EU competition organized by the European Commission to recognize and reward smaller European destinations that have successfully boosted sustainable tourism through green transition practices. For the 2025 competition, Benidorm, Spain, is among the seven recognized countries. The city has integrated environmental conservation, economic stability, and social enrichment into its tourism strategy, enhancing both the visitor experience and residents’ quality of life. Benidorm’s innovative practices include a smart water management system that cuts water consumption by 30%, extensive solar energy use, and sustainable beach management. Additionally, the city has diversified its tourism offerings to include health, educational, and ecotourism options, creating year-round employment opportunities and reducing seasonal peaks. Click the link to explore all the achievements that led to Benidorm being selected as a finalist in the competition.
#Smart destinations #Sustainable destinations #Destination management
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