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Completed WalkEUR initiative enhancing European Cultural Routes

Best practices

19 September 2024

Completed WalkEUR initiative enhancing European Cultural Routes

Cultural tourism

Best practices, peer learning and networking

Training opportunities

+6 more

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An illustrative photo of a concrete building in Paris

The completed project aimed to enhance the capacities of European Cultural Routes in promoting shared cultural heritage by addressing challenges in visitor engagement and collaboration.

Publishing org

European Commission

Related Organisation(s)

Atrium Association - Architecture of Totalitarian Regimes of the 20th Century in Europe’s Urban Memory

European Association for the Preservation and Promotion of Jewish Culture and Heritage

European Route of Ceramics Association

Topics
Geographical descriptors

Italy

Luxembourg

Spain

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Local authorities

Media/Travel Journalist Organisations

Networks and Federations / Confederations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Cultural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Museums

    • Operation of historical sites

    • Recreational and sport activities

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The WalkEUR project, funded by the EU under the Creative Europe programme, aimed to enhance the capacities of European Cultural Routes in promoting the continent’s rich and diverse heritage. Recognizing the challenges these routes faced, such as attracting visitors and engaging citizens in shared cultural experiences, WalkEUR sought to improve collaboration and develop essential skills for cultural tourism. The project focused on training courses, cultural project management, and effective marketing strategies. By fostering community participation and promoting awareness of cultural heritage, WalkEUR aimed to strengthen the role of Cultural Routes as key actors in intercultural exchange. The project commenced on 2 November 2020 and concluded on 1 May 2023, successfully covering three countries.

#Cultural preservation #Community engagement

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