Dubrovnik stands out as a globally recognised tourism destination renowned for its rich cultural heritage, safety, and attractive natural environment. Its pleasant climate, alongside good air and water quality, enhances its appeal to visitors and residents. Positioned as a university city with a strong brand identity, Dubrovnik enjoys a reputation for clean public spaces and an open, welcoming culture.

Moreover, Dubrovnik's strategic location and strong tourism brand provide a foundation for leveraging its cultural heritage and natural beauty to attract investment and mitigate external threats such as competition from neighbouring countries and climate change impacts.

The city faces challenges stemming from its limited physical space and high cost of living, which are exacerbated by seasonal tourism patterns and inadequate roads and mobility networks.

Dubrovnik encounters additional obstacles affecting its sustainable development and economic resilience. The city's infrastructure struggles to accommodate the influx of tourists and the needs of residents, leading to traffic congestion and reliance on private cars. Insufficient utility capacity, such as in the electricity grid, further complicates its development prospects.

#Destination management #Resilience planning #Adaptation strategies #Empowerment