Best practices
02 October 2024
Crisis Management and Governance in Tourism project: Clean & Safe Seal
Best practices
02 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The "Clean & Safe" seal, launched by Turismo de Portugal in April 2020, was a voluntary certification program aimed at ensuring tourism businesses adhered to health and safety protocols during the COVID-19 pandemic. Key features included free training, compliance verification, and ongoing audits. Over 22,000 seals were issued, and 43,000 tourism workers trained. The initiative helped rebuild tourist confidence, standardised hygiene practices, and enhanced Portugal's reputation as a safe destination, showcasing the role of health certifications in crisis recovery and safety assurance.
Deloitte
Topics
Portugal
Company with 250 or more employees
Destination Management & Marketing Organisations
National authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Coordinated information on travelling
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Governance of tourism destinations
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Tourism strategies
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Business activities
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Activities of associations and other organisations supporting tourism
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The Clean & Safe seal in Portugal was a certification program launched by Turismo de Portugal, the country's national tourism authority.
It aimed to ensure that tourism establishments and businesses in Portugal had implemented and adhered to the recommended hygiene and safety measures, particularly in response to the COVID-19 pandemic. The program was designed to promote Portugal as a safe and trustworthy destination for tourists.
Key features of this certification program:
• Tourism businesses could voluntarily participate
• The program provided specific health and safety protocols to follow
• Participating businesses received free training
• Turismo de Portugal verified compliance with the protocols
• Businesses that met the requirements received the Clean and Safe seal
• Ongoing monitoring and audits ensured that participating businesses stayed up to date with the latest recommendations
#Stakeholder engagement #Empowerment
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