The Dublin City Council (DCC) launched the Dublin Discovery Trails – ‘Doors into Docklands’, the first in a series of mobile application (App)-based immersive discovery trails with innovative Augmented Reality (AR). Funded by Fáilte Ireland under their Destination Towns Initiative, this App aims to enhance the visitor experience in the Docklands area. Developed by Peel X in partnership with DCC and Fáilte Ireland, it brings the history of the Docklands to life through Augmented Reality, seamlessly blending real-world history with smart technology. The project’s core goal is to direct visitors—both local and international—to lesser-explored parts of Dublin city, showcasing cutting-edge digital experiences. Since its January 2021 launch, the App has garnered 4500 downloads.

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