Best practices
03 September 2024
DIGITOUR Project: Completed initiative to boost digital competitiveness in European tourism SMEs
Best practices
03 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+16 more
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Project aimed to enhance the competitiveness and resilience of European tourism SMEs.
Aarhus University
ADI N-A
BizGarden
Cluster of Cultural Routes
Consulting Cluster VERITAS
IDiA Association
Italian Chamber of Commerce
Longarone Fiere SRL
Sustainable Tourism Cluster of Aragon
Venetian Cluster
Topics
Bulgaria
Czechia
Denmark
France
Germany
Italy
Serbia
Spain
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Training opportunities
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Business activities
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Activities of associations and other organisations supporting tourism
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The DIGITOUR initiative, operational from November 2021 to January 2024, sought to enhance the competitiveness and resilience of tourism SMEs in Europe in response to evolving industry challenges. The project concentrated on improving digital skills and knowledge among SMEs through tailored training and advisory support, promoting innovative practices via digital solutions, and encouraging cross-sectoral and cross-border collaborations within the tourism ecosystem. Aiming to assist at least 100 SMEs with digital training vouchers and to finance 19 collaborative projects involving 38 SMEs, DIGITOUR highlighted the critical role of digitalization in adapting to the changing dynamics of tourism and ensuring long-term business sustainability.
#Empowerment #Smart tourism
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