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DIGITOUR Project: Completed initiative to boost digital competitiveness in European tourism SMEs

Best practices

03 September 2024

DIGITOUR Project: Completed initiative to boost digital competitiveness in European tourism SMEs

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a man and woman sitting across from each other at a table in an office

Project aimed to enhance the competitiveness and resilience of European tourism SMEs.

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Authors

DIGITOUR PROJECT

Related Organisation(s)

Aarhus University

ADI N-A

BizGarden

Cluster of Cultural Routes

Consulting Cluster VERITAS

IDiA Association

Italian Chamber of Commerce

Longarone Fiere SRL

Sustainable Tourism Cluster of Aragon

Venetian Cluster

Topics
Geographical descriptors

Bulgaria

Czechia

Denmark

France

Germany

Italy

Serbia

Spain

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Training opportunities

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The DIGITOUR initiative, operational from November 2021 to January 2024, sought to enhance the competitiveness and resilience of tourism SMEs in Europe in response to evolving industry challenges. The project concentrated on improving digital skills and knowledge among SMEs through tailored training and advisory support, promoting innovative practices via digital solutions, and encouraging cross-sectoral and cross-border collaborations within the tourism ecosystem. Aiming to assist at least 100 SMEs with digital training vouchers and to finance 19 collaborative projects involving 38 SMEs, DIGITOUR highlighted the critical role of digitalization in adapting to the changing dynamics of tourism and ensuring long-term business sustainability.

#Empowerment #Smart tourism

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