Best practices
26 September 2024
Genoa: A finalist in the 2025 European Capital of Smart Tourism competition
Best practices
26 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Genoa, Italy recognized as a finalist in the 2025 European Capital of Smart Tourism competition for its blend of tradition, cutting-edge technology, and community-focused initiatives.
Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
Topics
Italy
Academic/Research and VET Institutions
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The European Capital of Smart Tourism is an EU initiative designed to promote tourism innovation, sustainability, attractiveness, economic growth, and job creation in European cities. Among the seven countries recognized for the 2025 competition is Genoa, Italy. The city has positioned itself as a global destination that combines tradition, cutting-edge technology, and community spirit. Key city initiatives include the Genova City Pass for affordable access to attractions, digital tools such as virtual and augmented reality on the VisitGenoa app, and urban regeneration projects focused on sustainability. Genoa’s dedication to accessibility and community involvement further enhances its reputation as a smart tourism destination. Tap the link attached to explore in detail all the achievements that led to Genoa being selected as a finalist in the competition.
#Smart destinations #Sustainable destinations #Destination management
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