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OUR WAY: Completed initiative for natural and cultural heritage preservation

Best practices

03 September 2024

OUR WAY: Completed initiative for natural and cultural heritage preservation

Adventure tourism

Cultural tourism

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An illustrative photo of a forest.

The OUR WAY project, supported by the Interreg Europe programme, aimed to conserve, protect, promote, and develop Europe’s natural and cultural heritage through Greenways.

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Authors

OUR WAY project

Related Organisation(s)

Interreg Europe

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

Media / Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Cultural tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The OUR WAY project, funded by the Interreg Europe programme, ran from June 1, 2018, to November 30, 2022. Its goal was to conserve, protect, promote, and develop Europe’s natural and cultural heritage through Greenways. The initiative aimed to enhance policy instruments for cultural and natural quality, improve governance tools, and implement specific promotion and preservation measures. It focused on boosting coordination among key stakeholders, developing governance systems, identifying best practices for Greenways protection and maintenance, securing financial instruments, and promoting Greenways development.

#Cultural preservation #Cross-regional cooperation #Sustainable tourism #Destination management

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