Best practices
24 October 2024
SmartGuide: Connecting travelers and destinations through AI
Best practices
24 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+22 more
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SmartGuide s.r.o’s platform connects content creators and travelers, offering digital travel guides with audio and augmented reality features, covering over 1200 destinations.
SmartGuide
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
International Organisations
Local authorities
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Cross-border travelling
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Governance of tourism destinations
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Innovative tourism services
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Online visibility of tourism offer
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R&I on digital tools for tourism
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Business activities
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Activities of associations and other organisations supporting tourism
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Other
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Other holiday reservation services
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Tour operator activities
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Travel agency activities
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The SmartGuide s.r.o has developed the ‘SmartGuide platform,’ an AI-powered destination management system that bridges the gap between content creators (like tourist destinations, municipalities, and tour operators) and independent travelers. The platform allows tourist attractions and operators to publish digital travel guides within days, often with little to no budget, and with higher quality and adoption rates (travelers prefer a single app for multiple destinations over individual apps for each place).
Launched in 2018, SmartGuide offers augmented reality-based tour guides, enabling travelers to explore destinations with audio guides and offline maps. It currently covers over 1,200 destinations and aims to reach over 7,000 user-generated guides by 2025, including many small and rural attractions. Recent developments include the SmartGuide AI Chatbot, powered by GPT-4, which delivers personalized itineraries and real-time conversations.
#Destination management #Innovation in tourism #Travel technology #Empowerment
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