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SUSTOUR: Completed initiative boosting competitiveness and sustainability of European SMEs

Best practices

03 September 2024

SUSTOUR: Completed initiative boosting competitiveness and sustainability of European SMEs

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+18 more

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The SUSTOUR initiative enhances the sustainability of SME tour operators and travel agents through training and standards, with ongoing support for adoption and certification after its 2023 conclusion.

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Authors

SUSTOUR Project

Related Organisation(s)

ANVR

APAVT

ECEAT

ECTAA

Futouris

SMAL

UHPA

Topics
Geographical descriptors

Croatia

Finland

Germany

Greece

Netherlands

Portugal

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Funding and support measures

    • Green Transition of Tourism Companies and SMEs

    • R&I on climate-friendly tourism

  • Business activities

    • Other holiday reservation services

    • Tour operator activities

    • Travel agency activities

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The SUSTOUR initiative, supported by the European COSME programme, strives to enhance the sustainable management and performance of SME tour operators and travel agents. This is achieved by implementing training, management systems, standards, and solutions, which also create new market opportunities. Despite its conclusion in 2023, the project maintains ongoing collaboration with its partners and ECTAA Members to encourage the adoption of its tools and standards, along with the certification process for travel agents and tour operators.

#Sustainable tourism #Green transition

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