Best practices
02 September 2024
Transforming cultural tourism through extended reality
Best practices
02 September 2024
Cultural tourism
Best practices, peer learning and networking
Digitalisation of tourism SMEs and destinations
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Initiative using Extended Reality technologies to transform museum experiences and boost visitor engagement.
Chamber of Commerce and Industry of Pécs-Baranya
INNOTEQ
Topics
Hungary
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local Authorities
Media / Journalist Organisations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Cultural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of associations and other organisations supporting tourism
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Museums
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Located in Pécs, Hungary, the initiative led by INNOTEQ and the Chamber of Commerce and Industry of Pécs-Baranya has been ongoing since 2018. By harnessing Extended Reality visualization solutions, including Virtual Reality, Augmented Reality, and GIS, they have transformed the exploration of digital collections, museum exhibitions, and archive documents into exhilarating adventures. This modernization effort not only revitalized the old museum but also enhanced its services, as evidenced by the growing number of visitors promoted by TourInform offices. By leveraging innovative technology, this initiative is crucial in elevating Cultural and Creative Tourism experiences, offering new dimensions in content presentation and fostering greater engagement with cultural heritage.
#Virtual tourism #Empowerment
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