Best practices
25 March 2025
WeNaTour case study: Sustainable tourism in Siena, Italy
Best practices
25 March 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+40 more
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The WeNaTour project highlights Siena's sustainable tourism practices, focusing on certification, education, event integration and strategies to address sustainability challenges.
Etifor | Valuing nature
Topics
Italy
Academic / Research and VET Institutions
Consumer Organisations
Destination Management & Marketing Organisations
Local authorities
Regional authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Improving formal education
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The WeNaTour project has recognised a case study on Siena, examining the province's sustainable tourism practices. It focuses on initiatives such as GSTC certification, educational and capacity builiding programs and integration of sustainability in local events. The study discusses the main challenges towards sustainability, and provides needs and strategies to respond to those challenges. For a detailed overview of best practices, including key principles, examples, success factors, lessons learned, and future committments, please refer to the attached link to the WeNaTour project analysis.
#Destination management #Sustainable destinations #Pact for Skills
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