Discussion forum

As cruise tourism continues to expand across Europe, the focus on making it more sustainable is becoming increasingly important. From reducing emissions through shore-side electricity and alternative fuels to better

Every day, destinations generate enormous volumes of data, from booking platforms, mobile signals, social media, and payment transactions. Yet many destinations and SMEs still rely on annual statistics or intuition

What makes a destination truly sustainable and resilient? Is it when tourism benefits both visitors and local residents, creating authentic experiences while strengthening local economies?

The well being of residents

This month, we're talking about climate-smart tourism, in plain terms, how we can use data and practical steps to measure emissions, set realistic targets, and reduce our climate impact over

Tourism transformation can feel huge — so let’s start small. 👇
Share one simple change (policy, tool, practice, partnership, communication tweak) that had a clear positive impact for visitors, staff

European tourism has bounced back stronger than ever, with visitor numbers surpassing pre-pandemic levels across the EU. But beneath the growth headlines, pressure points are intensifying. Climate disruptions from record

Accessible tourism is not a niche. It is a core element of quality, inclusion, and competitiveness across Europe’s tourism ecosystem. Yet in practice, awareness, availability, and visibility of accessible services

Boosting green and digital readiness opens doors for tourism businesses, especially SMEs.

Let's discuss what actually works. Which training, course or workshop made a real difference for your green and/or

Disruption in European tourism is no longer occasional— it’s structural. Climate extremes, overcrowding, labour shortages and sudden disruptions are reshaping destinations. As this month’s article “Tourism Reimagined: AI, VR and

Hello everyone! 

This discussion forum is your space to connect with peers across Europe and beyond, and to build collaborations, partnerships, and synergies.

Are you:

• Looking for partners for an

The European Tourism Day on 26 January 2026 brought together leaders from across Europe - policymakers, CEOs, destinations and businesses to reflect on the future of EU tourism and how

Welcome to this month’s online discussion!

Travel technology has shifted from being a supporting tool to becoming the structural backbone of Europe’s tourism ecosystem. Digital booking platforms and destination‑level digital

Great to have you in the EU Tourism Platform! 

Let's get to know each other - reply with:

1) Where are you joining from (city/country)

2) What tourism-related topic excites

Welcome to our January discussion! 
2025 was a year of transformation for European tourism – sustainability, digitalisation, evolving demand and workforce adaptation all took center stage.
We invite you to

New Research: The Rural Tourism Renaissance
Evidence for Rural Tourism's Growing Economic Role

Traditional rural industries across Europe are in decline. Employment in agriculture, forestry and fishing has fallen by

Welcome to our new monthly discussion topic! 

As highlighted in our latest monthly article "Decarbonising Tourism: Navigating Climate Goals and Global Competitiveness”, tourism is at a crossroads: it remains a

Tourism in Europe is transforming. But transformation starts with awareness.

From sustainability to digitalisation, the skills needed are evolving fast — yet many businesses still don’t know what to prepare

Every year travel is evolving. Smarter tech, deeper values, and greener choices are reshaping how we explore the world. But the future isn’t just about movement - it’s about meaning, mindfulness, and safety. 

Tourism offers diverse job opportunities—but many roles still face challenges like temporary contracts, pay gaps, and limited career growth, especially for women and young workers.

To build a resilient and

Artificial Intelligence is transforming tourism across Europe — but not by replacing people. It’s helping small businesses reach new markets, supporting smarter destination management, and making tourism more sustainable.
From

This discussion forum is all about collaboration, connection, exchanging of fresh ideas and co-shaping the future of European tourism!

👋 Start by introducing yourself—who you are, where you're from

Destinations for All, 5^th to 7^th October 2025, Turin, Italy
Turin hosts the 3rd World Summit on Accessible Tourism

An international high-level event that will bring together professionals

Hi Community! 🌱

It would be great if we could hear more about local initiatives, news, best practices, and insights regarding the intersection of circular economy and cultural heritage in

Dear All,

European tourism stands at a crossroads. While sustainability has long been a guiding concept, the reality is that its principles have never been fully embraced across the sector

Dear all,

Summer tourism often brings both opportunity and pressure. But what if cities could manage the season smarter?

Valencia, recently named the 2024 European Capital of Smart Tourism