Data
21 August 2024
Digital transformation in tourism: Greece and its competitors
Data
21 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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In 2022, tourism indicators revealed that the Netherlands was the leader in digitalisation within the EU’s tourism industry, whereas Greece had one of the lowest digitalisation levels among its competitors.
Association of Greek Tourism Enterprises
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Improving statistics and indicators
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Innovative tourism services
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In 2022, the Netherlands led in digitalisation within the tourism industry among Greece’s competitors, scoring 180.95. Greece, on the other hand, was among the countries with the lowest digitalisation levels, scoring 62.77. This position remained unchanged from 2019, with the Netherlands still leading at 173.02, while Greece’s score was slightly higher than in 2022. This indicates a slower rate of digitalisation in Greece compared to other EU countries. More detailed data can be found in the Greek Tourism Analytics Dashboard (GTAD) by the Institute of the Association of Greek Tourism Enterprises (INSETE), which is freely accessible and can be tailored to individual needs.
#Tourism indicators
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World Tourism Barometer by UN Tourism
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OECD tourism statistics
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Tourism receipts and spending 2008-2018
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +40 more