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EU sees 18% rise in online booked guest nights in Q3 2024

Data

10 March 2025

EU sees 18% rise in online booked guest nights in Q3 2024

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Tourism indicators show that in the third quarter of 2024 the number of guest nights booked via online platforms rose by 18%, with Malta showing the largest increase.

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Publishing org

Eurostat

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

    • Online visibility of tourism offer

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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As reported by Eurostat, in the third quarter of 2024, guests spent 366.2 million nights in short-term rental accommodations in the EU, booked via platforms like Airbnb, Booking, Expedia Group and Tripadvisor, marking an 18% increase compared to the same period in 2023. Each month in Q3 2024 saw a rise in nights booked, with August showing the highest increase at 21.6% compared to August 2023. Malta led the largest increase in August with a 41.4% rise, followed by Germany and France. Access the full analysis and data published by Eurostat on 8 January 2025 via the link provided on the left-hand side of the platform.

#Tourism indicators 

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