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Inbound travel trends in Greece

Data

21 August 2024

Inbound travel trends in Greece

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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In 2023, tourism indicators showed that Germany and the United Kingdom were the top contributors to Greece’s tourism revenue, while North Macedonia, Spain, and Denmark had the least interest in visiting.

Publishing org

Association of Greek Tourism Enterprises

Topics
Geographical descriptors

Greece

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In 2023, Germany and the United Kingdom were the top contributors to tourism revenue in Greece, accounting for 19.8% and 18.3% of total foreign tourist expenditures, respectively. These figures remained consistent with 2019 and even showed growth in their shares. Conversely, the countries with the least interest in visiting Greece were North Macedonia at 0.5%, Spain at 1.1%, and Denmark at 1.2%. For further insights, the Greek Tourism Analytics Dashboard (GTAD), developed by the Institute of the Association of Greek Tourism Enterprises (INSETE), offers a comprehensive public statistical database available for everyone interested. 

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