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EU Tourism Platform

Visitor impressions of Spain as a travel destination

Data

21 August 2024

Visitor impressions of Spain as a travel destination

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a historic stone building.

As of October 2023, tourism indicators reveal that Spain’s overall visitor satisfaction is 85.2, with Ávila rated highest at 91.5 and Murcia lowest at 39.7.

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Publishing org

SEGITTUR

Topics
Geographical descriptors

Spain

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of associations and other organisations supporting tourism

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According to the latest data from Dataestur as of October 2023, the most popular destinations in Spain—Barcelona, Madrid, and Seville—have been rated based on the general level of visitor satisfaction. The Global Tourism Perception Index for these cities are 65.3, 63.3, and 67.1, respectively. Among other destinations, Ávila received the highest level of visitor satisfaction at 91.5, while Murcia had the lowest score at 39.7. At the country level, the overall satisfaction and perception of Spain as a destination were observed at 85.2 points. Dataestur’s Power BI report provides further insights for those interested in exploring visitor perception of Spain. (The original piece available only in Spanish)

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