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Enhancing digital marketing for tourism SMEs: Tourbit’s go digital skills webinar

Event resources

28 August 2024

Enhancing digital marketing for tourism SMEs: Tourbit’s go digital skills webinar

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a male climber standing on mountain top with outstretched arms at sundown

Discusses digital marketing strategies for creating engaging content and communicating sustainability. Includes examples from the MICE industry. Freely accessible.

Content source
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Authors

Tourbit Project

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Pact for skills

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The TOURBIT EU project, which aims to enhance the digitalisation of European tourism SMEs, offers webinars through its Go Digital Skills Programme. The webinar, released in October 2023, focuses on digital marketing. It provides guidance on creating engaging, interactive content and communicating sustainability, with numerous examples from digital marketing. The webinar discusses various digital channels that SMEs can easily utilise, such as newsletters, social media, and Google Business profiles, and shares best practices for each. It also includes some examples from the MICE industry. The webinar recording is specifically designed for tourism SMEs but is freely accessible to anyone interested.

#Pact for Skills #Innovation in tourism #Webinars

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