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Experiences with psychological marketing in tourism

Event resources

30 August 2024

Experiences with psychological marketing in tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a laptop and notebook with business charts.

On Euroemotur's YouTube channel, a new video reveals how neuromarketing can craft customer-centric experiences by analyzing emotions through techniques like facial coding and EEG.

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Euroemotur YouTube channel

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Media/Travel Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Innovative tourism services

    • Pact for skills

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The Euroemotur YouTube channel released a video on May 10, 2024, detailing the application of neuromarketing techniques to create customer-centric experiences by understanding customer needs and emotions. This webinar emphasizes the importance of thinking outside the box, creating memorable experiences through understanding customer preferences, and utilizing neuromarketing techniques like facial coding and EEG to analyze customer emotions. It also highlights the integration of sensory experiences and the combination of traditional and new methodologies to enhance customer interactions and product improvements. This approach is crucial as it helps businesses tailor their offerings to evoke desired emotional responses, leading to increased engagement, loyalty, and stronger market differentiation.

#Innovation in tourism #Tourism development #Webinars

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Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +36 more
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