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Leveraging data analytics in tourism SMEs: Tourbit’s go digital skills webinar

Event resources

28 August 2024

Leveraging data analytics in tourism SMEs: Tourbit’s go digital skills webinar

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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An illustrative photo of a woman with a backpack is using a public payphone

Explores data analytics for beginners in tourism, highlighting data opportunities and tools. Includes real-life examples and is available to all.

Authors

Tourbit Project

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

International Organisations

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Pact for skills

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The TOURBIT EU project, aimed at promoting the digitalization of European tourism SMEs, offers Go Digital Skills Programme webinars. The webinar, published in January 2024, focuses on data analytics for beginners, explores the use of data in tourism and hospitality. It provides insights into leveraging data within tourism SMEs, covering opportunities, methods, tools, data producers, and sources. Real-life examples highlight the value of data, encouraging its use in travel businesses. The webinar recording is dedicated to tourism SMEs but is freely accessible to anyone interested.


#Pact for Skills #Innovation in tourism #Webinars

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