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Unlocking AI's potential in tourism

Event resources

18 December 2024

Unlocking AI's potential in tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+42 more

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The workshop, hosted by UN Tourism, the Ministry of the Economy and Innovation of Lithuania, and the OECD, highlighted the transformative power of artificial intelligence in the tourism industry.

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Publishing org

UNWTO

Related Organisation

Ministry of the Economy and Innovation of Lithuania

OECD

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Business Support Organization

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Coordinated information on travelling

    • Innovative tourism services

    • R&I on digital tools for tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Watch the recording of the online workshop held on 3 December 2024, hosted by UN Tourism, the Ministry of the Economy and Innovation of Lithuania, and the OECD. This event focused on the transformative impact of artificial intelligence (AI) in the tourism industry. The event brought together tourism professionals, industry leaders, and innovators to explore how AI can enhance decision-making, streamline operations, and create enriched travel experiences. It featured insights on balancing AI's opportunities and risks for tourism, presented by Jane Stacey, Head of Tourism at the OECD, and Antonio López De Ávila, Director of Innovation, Education, and Investments at UN Tourism. Following their presentations, experts from Turismo de Portugal, the German National Tourism Board, WhyAI, and the Korea Tourism Organization discussed AI use cases for destination management. Follow the attached link for more details.

#Innovation in tourism #Destination management #Tourism development

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