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Boosting Walloon business through digital commerce

Funding mechanisms

16 June 2025

Boosting Walloon business through digital commerce

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The Digital Commerce programme by Digital Wallonia supports the digital transformation of Walloon SMEs and professionals through e-commerce training, guidance, and financial aid.

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Publishing org

Digital Wallonia

Topics
Geographical descriptors

Belgium

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Funding and support measures

    • Pact for skills

    • R&I on digital tools for tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Digital Commerce programme, launched by Digital Wallonia, aims to accelerate the digital transformation of Walloon businesses by promoting the adoption of e-commerce and digital marketing practices. Its goal is to enhance the online visibility and performance of local retailers, hospitality and tourism providers, small enterprises, and liberal professions.

Eligible entities include small businesses, self-employed professionals, and actors in the retail, hospitality, and tourism sectors across Wallonia. The programme provides awareness campaigns, training workshops, personalised support, and financial aid through five key partners (The original piece available only in French).

#Innovation in tourism #Tourism development

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