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2024 sustainable travel insights: Global perspectives and challenges

Knowledge documents

02 September 2024

2024 sustainable travel insights: Global perspectives and challenges

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a man standing on a rock

The 2024 Sustainable Travel Report reveals key insights from 31,000 travelers, underscoring the importance of sustainable travel and the need for industry collaboration.

Publishing org

Booking.com

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Cross-border travelling

    • Governance of tourism destinations

    • Improving statistics and indicators

    • Sustainable mobility

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The 2024 Sustainable Travel Report by Booking.com provides insights from over 31,000 travelers across 34 countries. The main findings include the high importance of sustainable travel, overview of challenges and disillusionment, motivations for sustainable travel, and the need for cross-industry collaboration. This report highlights ongoing efforts and the need for collective action to advance sustainable travel.

#Sustainable tourism #Cross-regional cooperation #Community engagement #Reports

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