Knowledge documents
30 August 2024
Emerging tech for tourism SMEs
Knowledge documents
30 August 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Euro-emotur's D 4.1 report explores how tourism SMEs can leverage digitalisation and emerging technologies, focusing on neuromarketing and innovations for a post-COVID-19 world.
Ciset
ETOA - European Tourism Association
Government of Canary Islands
Instituto Universitario de Turismo y Desarrollo Economico Sostenible
Lab8
NECSTouR
Tides
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Coordinated information on travelling
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Digitalisation of tourism SMEs and destinations
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Funding and support measures
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R&I on digital tools for tourism
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Business activities
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Activities of associations and other organisations supporting tourism
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The Euro-emotur project, co-funded by the COSME programme of the European Union, released deliverable D 4.1 in April 2023 to support tourism SMEs in adopting digitalisation and innovation. This report, developed through literature reviews and contributions from Euro-emotur partners and stakeholders, maps emerging technologies, business models, and industry cases relevant to tourism SMEs. It emphasizes neuromarketing and technologies like VR, AR, ER, AI, and robotics, particularly in the post-COVID-19 era. By highlighting practical business cases and innovative commercial solutions, this deliverable aims to inspire tourism SMEs on their digitalisation journey. This is significant as it provides tourism companies with insights and tools to enhance their marketing and product development strategies through advanced technologies.
#Innovation in tourism #Adaptation strategies #Tourism development #Reports
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