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Emerging tech for tourism SMEs

Knowledge documents

30 August 2024

Emerging tech for tourism SMEs

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+18 more

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Euro-emotur's D 4.1 report explores how tourism SMEs can leverage digitalisation and emerging technologies, focusing on neuromarketing and innovations for a post-COVID-19 world.

Authors

Euro-Emotur

Related Organisation(s)

Ciset

ETOA - European Tourism Association

Government of Canary Islands

Instituto Universitario de Turismo y Desarrollo Economico Sostenible

Lab8

NECSTouR

Tides

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Coordinated information on travelling

    • Digitalisation of tourism SMEs and destinations

    • Funding and support measures

    • R&I on digital tools for tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The Euro-emotur project, co-funded by the COSME programme of the European Union, released deliverable D 4.1 in April 2023 to support tourism SMEs in adopting digitalisation and innovation. This report, developed through literature reviews and contributions from Euro-emotur partners and stakeholders, maps emerging technologies, business models, and industry cases relevant to tourism SMEs. It emphasizes neuromarketing and technologies like VR, AR, ER, AI, and robotics, particularly in the post-COVID-19 era. By highlighting practical business cases and innovative commercial solutions, this deliverable aims to inspire tourism SMEs on their digitalisation journey. This is significant as it provides tourism companies with insights and tools to enhance their marketing and product development strategies through advanced technologies.

#Innovation in tourism #Adaptation strategies #Tourism development #Reports

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