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Enhancing European tourism: Best practices for combining UNESCO sites and greenways

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16 August 2024

Enhancing European tourism: Best practices for combining UNESCO sites and greenways

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a pathway in forest

This handbook outlines best practices for integrating UNESCO sites and greenways to boost European tourism, focusing on CCI technologies for enhanced visitor experiences and sustainable tourism.

Publishing org

European Greenways Association

Related Organisation

Foundation of the Spanish Railways, FFE

Intermunicipal Community of Ave

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Local authorities

Media/Travel Journalist Organisations

National authorities

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Health and medical tourism

    • Mountain tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Cross-border travelling

    • Green Transition of Tourism Companies and SMEs

    • Sustainable mobility

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Published in January 2020, as part of the Greenways Heritage project funded by the EU COSME programme, the handbook presents best practices for combining UNESCO sites and greenways to enhance the European tourism offer. It emphasizes the utilization of Cultural and Creative Industries (CCI) technologies to enhance visitor experiences and promote sustainable tourism practices. The document is accessible to anyone interested and aims to share project results with a broader audience.

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