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Survey on German travel trends for 2025

Knowledge documents

22 April 2025

Survey on German travel trends for 2025

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+40 more

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An illustrative photo of a group of people standing in front of the Brandenburg Gate.

A survey by Loveholidays reveals that German travellers prioritise relaxation and beach holidays, plan to travel more in 2025, and face challenges disconnecting from smartphones.

Publishing org

weloveholidays

Topics
Geographical descriptors

Germany

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Other

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In October 2024 weloveholidays published a survey on Germans' vacation plans. It shows that German travellers prioritise relaxation, with 36% valuing rest and 34% enjoying beach holidays. The survey also highlights that 31% of Germans plan to travel more in 2025, with many willing to increase their travel budgets for luxury experiences. Additionally, it reveals that younger travellers often struggle to disconnect from their smartphones, impacting their holiday enjoyment (The original piece available only in German).

#Tourism indicators #Tourism development

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