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Attracting and retaining wellness and spa clients

Learning resources

29 August 2024

Attracting and retaining wellness and spa clients

Health and medical tourism

Wellness tourism

Best practices, peer learning and networking

+30 more

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An illustrative photo of the interior of a wooden sauna.

The second module of the WeSkill project teaches strategies for customer attraction and retention in the wellness and spa industry, including website and social media management.

Authors

WeSkill project

Related Organisation(s)

European Commission

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Media / Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Health and medical tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Pact for skills

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The WeSkill project offers instructors a cutting-edge e-learning environment. The European Commission has provided funding for this study. This platform serves as a link between the educational system and the changing demands of the wellness and spa tourist industry. The second module will teach students how to draw in and hold on to customers in the wellness and spa industry. It will also cover how to make a basic website, survey, and Facebook business page, as well as research, real-time campaigns, and email marketing to keep the company and its clients in close contact. The resource is freely available for using on the provided link.

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