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Augmented reality: Transforming tourism and travel experiences

Learning resources

02 September 2024

Augmented reality: Transforming tourism and travel experiences

Cultural tourism

Urban/city tourism

Best practices, peer learning and networking

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An illustrative photo of a woman in a black sweater holding white and black VR goggles

Augmented reality (AR) is set to revolutionize tourism by offering virtual travel experiences and significant growth opportunities post-pandemic.

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Intelivita Private Limited

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Cultural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Coordinated information on travelling

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

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Exploring the growing role of augmented reality (AR) in transforming tourism, the piece highlights its potential to offer virtual travel experiences worldwide. It emphasizes AR's significant growth prospects in the tourism sector, particularly in the post-pandemic era, with market forecasts predicting substantial value and expansion opportunities.

#Digital nomadism #Empowerment #Innovation in tourism

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