Learning resources
02 September 2024
Course on destination marketing for tourism professionals
Learning resources
02 September 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+43 more
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IE University’s four-week course on tourism marketing strategies helps professionals improve destination competitiveness, available for free with certification for EUR 49.
IE University
UNWTO Tourism Online Academy
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Improving formal education
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Innovative tourism services
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Pact for skills
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The IE University is offering a four-week online course which is designed to help professionals in the tourism sector develop effective marketing strategies for destinations. It covers various topics, such as marketing principles, branding and promotion, market research, and digital marketing, including case studies. Participants will gain practical knowledge and skills to enhance the competitiveness and appeal of tourism destinations. The content of the course is available for free, but the opportunity to receive assignments and completion certificate is provided for a fee of EUR 49.
#Destination management #Innovation in tourism #Courses
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