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Digital marketing guide for beginners by Simplilearn: Mastering Google Ads, Analytics, and Social Media Strategies

Learning resources

15 August 2024

Digital marketing guide for beginners by Simplilearn: Mastering Google Ads, Analytics, and Social Media Strategies

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+43 more

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An illustrative photo of a notebook lies open with a business plan schedule, digital marketing concept

The course offers a comprehensive understanding of advanced digital marketing topics, including Google Ads, Google Analytics, and social media marketing.

 

Publishing org

Simplilearn

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Pact for skills

    • R&I on digital tools for tourism

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Simplilearn digital marketing tutorial for beginners builds upon foundational knowledge covered in the initial part. It delves into advanced topics, including Google Ads, the Google Display Network, Google Analytics, goal setup within Google Ads, Google Data Studio, and starting with social media marketing. Participants gain insights into effectively using various digital marketing tools and platforms to optimize ad campaigns, analyze performance metrics, and enhance social media engagement. The learning material was published in March 2020 and is freely accessible to anyone interested.

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Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +44 more