The course “Digitalisation in Sustainable Cultural Tourism” delves into how technology can be integrated into the tourism sector to promote sustainability. It emphasizes the importance of sustainable practices in cultural tourism, explores the use of data analytics to enhance decision-making and customer experiences, and discusses AI applications for personalized services and environmental monitoring. Additionally, it highlights the role of small and medium enterprises (SMEs) in leveraging digital tools for better outcomes. The course is structured into modules that cover digital presence, customer engagement, data analytics, and the intersection of data analytics with tourism management. It is free and available at any time.

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