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Enhancing destination management through big data analysis digital audio guide platform

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19 August 2024

Enhancing destination management through big data analysis digital audio guide platform

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a historic city with a prominent bridge crowded with people crossing a river.

Learn how SmartGuide’s new big data analysis service can transform destination management with powerful insights into visitor behavior and preferences.

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Publishing org

SmartGuide

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

  • Business activities

    • Activities of associations and other organisations supporting tourism

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SmartGuide, a leading digital audio guide platform, introduced a new big data analysis service on April 26, 2023. This innovative service is designed to transform destination management through data-driven decision-making. It collects comprehensive visitor engagement and GPS data, offering valuable insights into visitor demographics, behaviors, and preferences. With these insights, tourism organizations can refine their marketing strategies, enhance visitor experiences, and boost their return on investment. For more details on how the service operates and its benefits, click the attached link.

#Destination management #Innovation in tourism

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