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Navigating social waters: the power of soft skills in tourism

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02 September 2024

Navigating social waters: the power of soft skills in tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+42 more

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An illustrative photo of a woman sitting at a table with a laptop, engaged in work or study

The article highlights the growing importance of social and cross-cultural skills in the tourism and hospitality industry, especially as AI technology advances.

Authors

PANTOUR

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Media / Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Pact for skills

    • Skills needs for twin transition

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The article emphasizes the critical role of social and cross-cultural skills, often referred to as “soft skills,” within the tourism and hospitality workforce. These skills are highly valued by employers in the industry and are transferable across various work environments. As AI technology advances and discussions about workforce displacement continue, social skills are gaining renewed importance.

#Green hospitality #Sustainable tourism #Smart destinations #Tourism development #Waste reduction #Innovation in tourism #Cultural preservation 

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